4 questions | 4 minutes | 4 companies
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UNLEASH YOUR CREATIVITY

Do you want to do your own project, develop on a personal level, meet interesting companies and people, and win exceptional prizes in the process? Then demonstrate your knowledge and creativity to us in your video.

TEACHING MEDIA COMPETENCE THE EASY WAY

Do you want to realize a project easily and flexibly with your students and give your students the opportunity to develop on a personal level, get to know companies, receive a certificate of participation, and find out what professions they would like to pursue in the future? Then take part in our video competition with your students.

CREATIVE VIDEO TALENTS WANTED

Your child enjoys shaping school life, is interested in business topics, wants to develop on a personal level, and is testing his or her strengths? We invite them to prove their media competence in our video competition.

Information for:
Student
Teacher
Parent
TAKE PART!

Register until August 1, 2021 for the new round of b@s videochallenge choosing one of four interesting companies.

HOW IT WORKS

The project process: Answer four questions about one of our four (social) companies in a creative video produced by you yourself or in a team.

RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies or win one of two special prizes.

Patronage

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

CERTIFICATE OF PARTICIPATION

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

YOUR VIDEO IN 7 STEPS

You can submit your video between January 1 and August 1. We will explain to you in seven simple steps what you have to keep in mind.

4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends. 

EXCLUSIVE Q&A SESSION

Get first-hand information in an exclusive Q&A session with the companies. Register before the end of March to participate.

BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business. 

FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and August 1.

BENEFITS FOR YOU

Organize an innovative form of a project: future-oriented and together with high-profile (social) companies, with all the materials you’ll need.

PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and August 1. We have summarized below what you as a teacher have to keep in mind.

4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

EXCLUSIVE Q&A SESSION

All students who register by the end of March will get first-hand information in an exclusive Q&A session with the companies. 

Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and August 1.

Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and August 1. The following seven steps explain what participants have to observe.

4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

EXCLUSIVE Q&A SESSION

All students who register by the end of March will get first-hand information in an exclusive Q&A session with the companies.

Registration form for students
PERSONAL DATA OF THE TEAM SPOKESPERSON
SCOPE OF PARTICIPATION
CONTACT INFORMATION OF THE SCHOOL

Participation in the b@s videochallenge video competition is subject to our terms of use (available here) and our privacy policy (available here).

In addition to filling out this electronic registration form, please observe prerequisites for participating in the competition:
(i) sending or uploading the signed consent form (available here)
(ii) uploading the video contribution according to our terms of use.

Participation in the b@s videochallenge is only open to students between the ages of 14 and 20 as of the submission deadline (August 1st). Minors require the consent of their legal guardian.

I hereby confirm that I (please check accordingly)

I am between 14 and 17 years of age at the time of registration, accept the terms of use for the b@s videochallenge (available here) with the consent of my parent or guardian, and will upload the signed consent form (available here) in the login area or send the original to:
Karolina Huber
BUSINESS@SCHOOL: A BCG INITIATIVE
The Boston Consulting Group GmbH
Ludwigstraße 21
80539 München, Germany
I am at least 18 years of age at the time of registration, accept the terms of use for the b@s videochallenge (available here), and will upload the signed consent form (available here) in the login area or send the original to:
Karolina Huber
BUSINESS@SCHOOL: A BCG INITIATIVE
The Boston Consulting Group GmbH
Ludwigstraße 21
80539 München, Germany
Please note:
Only one person per team — the team spokesperson — may fill out the registration form.
The team spokesperson activates their profile and can then invite up to five additional team members in the participant area.

Registration sent!

You will receive an email with an activation link shortly. Please make sure to check your inbox and spam folder.

OK

4 QUESTIONS | 4 MINUTES

4 Companies

Learn more about the four companies that can be analyzed this year here:

Covestro

Materials

PUMA

Sporting goods

TIER

E‑scooters

VYTAL

Reusable system

Covestro

Climate protection is important to you? For Covestro as well! That's why Covestro focuses all its efforts on a circular economy. Covestro thinks the sustainable use of resources such as CO2 (yes, that's right!), renewable energy sources, and recycling is awesome! That makes the high-tech polymer materials even better and your modern daily life more sustainable. Smartphones, e‑cars and wind turbines—Covestro's plastics make products ready for a climate-friendly future. Are you interested in the good side of CO2? Then choose this company for your video analysis.

More about Covestro:
PUMA

Are sports and lifestyle right up your alley? Then PUMA is just the company for your video. For over 70 years, PUMA has been designing, developing, selling, and marketing footwear, textiles, and accessories, manufacturing some of the most innovative products for the fastest athletes in the world. That's how PUMA has improved the sports of soccer, running and workout, golf and motorsports with its lifestyle products inspired by performance and athletics. More than 14,000 employees work to advance the world of sports in over 120 countries.

More about PUMA:
TIER

E‑scooters have become such an integral part of traffic. Europe's leading provider in the segment of micromobility is the company TIER from Berlin. TIER is now in over 90 cities in ten countries and contributes with its offering of electric scooters to reducing car traffic in urban areas. Does that sound intriguing? Then choose TIER for your video.

More about TIER:
VYTAL

The vision: VYTAL now makes reusing as easy and convenient as single-use containers. Only better. Sound interesting? Then choose this start-up for your video analysis. VYTAL operates Germany's first digital and deposit-free reusable system with high-quality, fully leak-proof food containers for takeout and delivery with no deposit. That way VYTAL offers hungry people, restaurant owners, supermarkets, and delivery services an inexpensive and sustainable alternative to single-use plastic waste.

More about VYTAL: