4 questions | 4 minutes | 4 companies
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UNLEASH YOUR CREATIVITY

Do you want to do your own project, develop on a personal level, meet interesting companies and people, and win exceptional prizes in the process? Then demonstrate your knowledge and creativity to us in your video.

TEACHING MEDIA COMPETENCE THE EASY WAY

Do you want to realize a project easily and flexibly with your students and give your students the opportunity to develop on a personal level, get to know companies, receive a certificate of participation, and find out what professions they would like to pursue in the future? Then take part in our video competition with your students.

CREATIVE VIDEO TALENTS WANTED

Your child enjoys shaping school life, is interested in business topics, wants to develop on a personal level, and is testing his or her strengths? We invite them to prove their media competence in our video competition.

Information for:
Student
Teacher
Parent
Take part!

The new competition round 2023 has started!

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HOW IT WORKS

The project process: Answer four questions about one of our four companies in a creative video produced by you yourself or in a team.

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RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

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PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies, win one of three special prizes.

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Patronage

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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CERTIFICATE

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

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YOUR VIDEO IN 7 STEPS

You can submit your video between January 1 and August 1. We will explain to you in seven simple steps what you have to keep in mind.

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4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends. 

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EXCLUSIVE Q&A SESSION

Get first-hand information in an exclusive Q&A session with the companies. Register before the end of March to participate.

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BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business. 

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FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and August 1.

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BENEFITS FOR YOU

Organize an innovative form of a project: future-oriented and together with high-profile companies, with all the materials you’ll need.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

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PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

Learn more
RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

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THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and August 1. We have summarized below what you as a teacher have to keep in mind.

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4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

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EXCLUSIVE Q&A SESSION

All students who register by the end of March will get first-hand information in an exclusive Q&A session with the companies. 

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Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

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Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and August 1.

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Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

Learn more
PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

Learn more
RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

Learn more
THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and August 1. The following seven steps explain what participants have to observe.

Learn more
4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

Learn more
EXCLUSIVE Q&A SESSION

All students who register by the end of March will get first-hand information in an exclusive Q&A session with the companies.

Learn more
Registration form for students
PERSONAL DATA OF THE TEAM SPOKESPERSON
SCOPE OF PARTICIPATION
CONTACT INFORMATION OF THE SCHOOL

Participation in the b@s videochallenge video competition is subject to our terms of use (available here) and our privacy policy (available here).

In addition to filling out this electronic registration form, please observe prerequisites for participating in the competition:
(i) sending or uploading the signed consent form (available here)
(ii) uploading the video contribution according to our terms of use.

Participation in the b@s videochallenge is only open to students between the ages of 14 and 20 as of the submission deadline (August 1st). Minors require the consent of their legal guardian.

I hereby confirm that I (please check accordingly)

I am between 14 and 17 years of age at the time of registration, accept the terms of use for the b@s videochallenge (available here) with the consent of my parent or guardian, and will upload the signed consent form (available here) in the login area or send the original to:
Katharina Wachter
BUSINESS@SCHOOL: A BCG INITIATIVE
The Boston Consulting Group GmbH
Ludwigstraße 21
80539 München, Germany
I am at least 18 years of age at the time of registration, accept the terms of use for the b@s videochallenge (available here), and will upload the signed consent form (available here) in the login area or send the original to:
Katharina Wachter
BUSINESS@SCHOOL: A BCG INITIATIVE
The Boston Consulting Group GmbH
Ludwigstraße 21
80539 München, Germany
Please note:
Only one person per team — the team spokesperson — may fill out the registration form.
The team spokesperson activates their profile and can then invite up to five additional team members in the participant area.

Registration sent!

You will receive an email with an activation link shortly. Please make sure to check your inbox and spam folder.

OK

4 QUESTIONS | 4 MINUTES

4 Companies

Learn more about the companies that can be analyzed in your video this year here:

Flix

Mobility

Fressnapf

Pet Supplies

SOS-Kinderdorf e.V.

Education & Welfare

Würth

Industry

Flix

Flix is a global mobility provider which, since 2013, has been changing the way millions of people worldwide are traveling, under the FlixBus brand, and more recently also with FlixTrain. As a unique combination of a tech start-up, an e-commerce company, and a classic transport operator, with FlixBus we have become the market leader in many different regions and within a very short time, we have created Europe’s largest long-distance bus network. With FlixTrain, since 2018 we have also been offering a constantly growing range of train connections and intermodal travel options.

Our vision is to make it possible for everyone who wants to discover the world to enjoy smart, sustainable mobility. Ease of booking and an ever-growing offering mean that we provide millions of travelers with a comfortable, affordable, eco-friendly travel experience. The green long-distance buses and long-distance trains meet the highest standards of comfort, safety and environmental protection, and offer a green alternative to private transport. If you want to find out more about the global company, choose Flix for your video!

More about Flix:
Fressnapf

Do you love animals? Fressnapf does too! ♥ That’s why they uniquely connect products and services with animal lovers and their animals around the clock, making life easier, better, and happier for people and their pets. And that reflects in their vision: happier pets, happier people. Because Fressnapf believes when our pets are happy, we as people are too. That’s why they want to become THE place to go for all your pet needs. Want to support them on their journey? Then choose Fressnapf for your video analysis.

More about Fressnapf:
SOS-Kinderdorf e.V.

Since it was founded in 1955, SOS-Kinderdorf e.V. has continuously grown into a nationwide youth welfare organization with a broad range of services. The association has developed its educational services in a targeted and needs-oriented manner and expanded them into tailored assistance from a single source. Today, it is committed to providing positive living conditions for disadvantaged young people and their families at selected locations in all of Germany’s federal states. Want to find out more? Analyze SOS-Kinderdorf in your video!

More about SOS-Kinderdorf e.V.
Würth

Adolf Würth GmbH & Co. KG in Künzelsau is the founding and largest single company in the Würth Group. The Würth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials. The founding and largest single company of the Würth Group is Adolf Würth GmbH & Co. KG in Künzelsau.

The Würth Group closed the fiscal year 2021 with record results: According to the preliminary financial statements, the Group generated sales of EUR 17.1 billion, of which Adolf Würth GmbH & Co. KG generated EUR 2.1 billion. The Würth Group employs more than 84,000 people worldwide, with over 7,500 working for Adolf Würth GmbH & Co. KG. Sounds interesting? Then choose the traditional company for your video!

More about Würth: