4 questions | 4 minutes | 4 companies
de | en
UNLEASH YOUR CREATIVITY

Do you want to do your own project, develop on a personal level, meet interesting companies and people, and win exceptional prizes in the process? Then demonstrate your knowledge and creativity to us in your video.

TEACHING MEDIA COMPETENCE THE EASY WAY

Do you want to realize a project easily and flexibly with your students and give your students the opportunity to develop on a personal level, get to know companies, receive a certificate of participation, and find out what professions they would like to pursue in the future? Then take part in our video competition with your students.

CREATIVE VIDEO TALENTS WANTED

Your child enjoys shaping school life, is interested in business topics, wants to develop on a personal level, and is testing his or her strengths? We invite them to prove their media competence in our video competition.

Information for:
Student
Teacher
Parent
Take part!

The new competition starts January 1 2025!

HOW IT WORKS

The project process: Answer four questions about one of our four companies in a creative video produced by you yourself or in a team.

RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies, win one of three special prizes.

Patronage

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

CERTIFICATE

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

YOUR VIDEO IN 7 STEPS

You can submit your video between January 1 and October 1. We will explain to you in seven simple steps what you have to keep in mind.

4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends. 

EXCLUSIVE Q&A SESSION

Get first-hand information in an exclusive Q&A session with the companies. Register before the end of April to participate.

BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business. 

FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and October 1.

BENEFITS FOR YOU

Organize an innovative form of a project: future-oriented and together with high-profile companies, with all the materials you’ll need.

PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

KNOWLEDGE

Information and exercises on the topics of video production, economic basics, methodological competence, and the use of AI.

4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

EXCLUSIVE Q&A SESSION

All students who register by the end of April will get first-hand information in an exclusive Q&A session with the companies. 

Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and October 1.

Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and October 1. The following seven steps explain what participants have to observe.

4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

EXCLUSIVE Q&A SESSION

All students who register by the end of April will get first-hand information in an exclusive Q&A session with the companies.

Registration form for students
Please fill out the following form completely!
Da du noch nicht volljährig bist, benötigen wir für eine erfolgreiche Anmeldung noch die Einverständniserklärung deiner Erziehungsberechtigten.

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4 QUESTIONS | 4 MINUTES

4 Companies

These companies were analyzed in this year's videochallenge.

MediaMarkt Saturn

Consumer Electronics

Company of your choice

stock-listed

Welthungerhilfe

Private Charitable Organization

NFL Germany

Sports

MediaMarkt Saturn

We are Europe's leading retailer of consumer electronics. We have already established our own category with Consumer Electronics. Now we're doing it again - with Experience Electronics. This means that we enable our customers to consciously discover and experience technology. We focus on the customer experience and personal advice, reaching around 2 billion customers a year - via our online sales platforms and in around 1,000 stationary stores in 11 European countries. We include the two core brands MediaMarkt and Saturn as well as our four own brands PEAQ, KOENIC, ISY and ok. 

Would you like to find out more about us? Then watch our video and answer our four questions! Let's Go!

More about MediaMarkt Saturn:
Company of your choice

Discover and analyze a stock-listed company of your choice - your chance to become a business expert!

In the business@school videochallenge, you can analyze a stock-listed company of your choice for the first time in 2024 in addition to the three predetermined companies.

Your task
Choose a stock-listed company that interests you. 

What does stock-listed mean? A company whose shares are publicly traded on the stock exchange and which therefore regularly publishes comprehensive annual reports. This information is key for you to understand the company's business strategies and challenges. 

Your challenge - only publicly available sources and no Q&A Session
All answers to the four questions must be based on publicly available information. There will be no opportunity to ask questions directly to the company. Unlike the other three companies, we will not be able to connect you with the company of your choice directly.

Take this opportunity to gain deep insights into the world of business and hone your business analysis skills. Perhaps you will discover your passion for business, finance, and entrepreneurship!

Welthungerhilfe

One planet—zero hunger: This is the clear goal of Welthungerhilfe, one of the largest private charitable organizations in Germany. 

Our vision is a world in which all people can live a self-determined life in dignity and justice, free from hunger and poverty. Our projects aim to improve lives sustainably and long-term.  We are currently active in 37 countries worldwide, where we touch the lives of over 18 million people threatened by hunger and poverty. Together with local partners, we seek improvement in WASH (water, sanitation, and hygiene), support healthy nutrition with sustainable farming methods, and work to give children access to school and education. We also provide rapid emergency aid in acute crisis situations arising from war or natural disasters.

You'd like to find out more and support the vision of Welthungerhilfe? Analyze our organization in your video!

More about Welthungerhilfe:
NFL Germany

We unite people and inspire communities in the joy of American football by providing the most exciting sports and entertainment experience in the world. As the world's top-selling sports league, we combine tradition, authenticity, and innovation in a game that is constantly evolving. To make the league even better known across the United States, the NFL International Series was launched. The NFL launched the International Series on October 28, 2007, when the New York Giants competed against the Miami Dolphins at Wembley Stadium in London. Since then, regular NFL games have been held annually in England and Mexico. In 2022, Germany was added as a new host country, with Munich and Frankfurt being designated as host cities.

As NFL Germany, we are increasingly creating points of contact with American football for fans in the DACH region through local marketing initiatives and events. These include dedicated social media channels, the Flag Football Program, and fan events around the games.

Would you like to learn more about how the NFL operates in Germany and what long-term goals are to be achieved? Then analyze them in your video.

More about the NFL Germany:
b@Svideochallenge - A BCG INITIATIVE
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