4 questions | 4 minutes | 4 companies
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UNLEASH YOUR CREATIVITY

Do you want to do your own project, develop on a personal level, meet interesting companies and people, and win exceptional prizes in the process? Then demonstrate your knowledge and creativity to us in your video.

TEACHING MEDIA COMPETENCE THE EASY WAY

Do you want to realize a project easily and flexibly with your students and give your students the opportunity to develop on a personal level, get to know companies, receive a certificate of participation, and find out what professions they would like to pursue in the future? Then take part in our video competition with your students.

CREATIVE VIDEO TALENTS WANTED

Your child enjoys shaping school life, is interested in business topics, wants to develop on a personal level, and is testing his or her strengths? We invite them to prove their media competence in our video competition.

Information for:
Student
Teacher
Parent
Take part!

The new competition starts January 1 2025!

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HOW IT WORKS

The project process: Answer four questions about one of our four companies in a creative video produced by you yourself or in a team.

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RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

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PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies, win one of three special prizes.

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Patronage

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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CERTIFICATE

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

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YOUR VIDEO IN 7 STEPS

You can submit your video between January 1 and October 1. We will explain to you in seven simple steps what you have to keep in mind.

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4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends. 

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EXCLUSIVE Q&A SESSION

Get first-hand information in an exclusive Q&A session with the companies. Register before the end of April to participate.

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BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business. 

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FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and October 1.

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BENEFITS FOR YOU

Organize an innovative form of a project: future-oriented and together with high-profile companies, with all the materials you’ll need.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

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PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

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KNOWLEDGE

Information and exercises on the topics of video production, economic basics, methodological competence, and the use of AI.

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4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

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EXCLUSIVE Q&A SESSION

All students who register by the end of April will get first-hand information in an exclusive Q&A session with the companies. 

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Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

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Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and October 1.

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Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

Learn more
PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

Learn more
RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

Learn more
THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and October 1. The following seven steps explain what participants have to observe.

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4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

Learn more
EXCLUSIVE Q&A SESSION

All students who register by the end of April will get first-hand information in an exclusive Q&A session with the companies.

Learn more
Registration form for students
Please fill out the following form completely!
Da du noch nicht volljährig bist, benötigen wir für eine erfolgreiche Anmeldung noch die Einverständniserklärung deiner Erziehungsberechtigten.

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4 QUESTIONS | 4 MINUTES

4 Companies

These companies were analyzed in this year's videochallenge.

Mammut

Outdoor equipment company

Mammut

Mammut was founded in Switzerland in 1862. What once began as a small rope-manufacturer has developed into a leading outdoor equipment company. Today, Mammut is a global company with locations in Japan, China, North America and Europe. Their mission is to inspire people and enable them to experience the mountains on their own. With their high-quality outdoor products, they accompany outdoor enthusiasts safely and sustainably on their adventures.  

Find out more about the exciting company by choosing Mammut for your video!

More about Mammut:
b@Svideochallenge - A BCG INITIATIVE
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