4 questions | 4 minutes | 4 companies
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UNLEASH YOUR CREATIVITY

Do you want to do your own project, develop on a personal level, meet interesting companies and people, and win exceptional prizes in the process? Then demonstrate your knowledge and creativity to us in your video.

TEACHING MEDIA COMPETENCE THE EASY WAY

Do you want to realize a project easily and flexibly with your students and give your students the opportunity to develop on a personal level, get to know companies, receive a certificate of participation, and find out what professions they would like to pursue in the future? Then take part in our video competition with your students.

CREATIVE VIDEO TALENTS WANTED

Your child enjoys shaping school life, is interested in business topics, wants to develop on a personal level, and is testing his or her strengths? We invite them to prove their media competence in our video competition.

Information for:
Student
Teacher
Parent
Take part!

The next competition round starts January 1st 2026!

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HOW IT WORKS

The project process: Answer four questions about one of our four companies in a creative video produced by you yourself or in a team.

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RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

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PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies, win one of three special prizes.

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Patronage

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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CERTIFICATE

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

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Step by Step

You can submit your video between January 1 and October 1. We will explain to you in seven simple steps what you have to keep in mind.

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4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends. 

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Let's get started!

Are you ready to participate? Start your research here.

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BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business. 

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FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and October 1.

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BENEFITS FOR YOU

Organize an innovative form of a project: future-oriented and together with high-profile companies, with all the materials you’ll need.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

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PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

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KNOWLEDGE & DOWNLOADS

Information and exercises on the topics of video production, economic basics, methodological competence, and the use of AI.

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4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

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SUPPORT

Would you like to participate in the videochallenge with your students? We would be happy to advise you on planning and support you in the implementation.

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Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

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Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and October 1.

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Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

Learn more
PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

Learn more
RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

Learn more
THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and October 1. The following seven steps explain what participants have to observe.

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4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

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SUPPORT

Would your child like to participate in the videochallenge? Here's how you can support your child.

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Registration form for students
Please fill out the following form completely!
As you are not yet of legal age, we require a declaration of consent from your legal guardian for successful registration.

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4 QUESTIONS | 4 MINUTES

4 Companies

These companies can be chosen in 2026:

DOUGLAS Group

Omnichannel provider for premium beauty

HiPP

Manufacturer of baby food

HUGO BOSS

Premium Fashion

Company 4

...

DOUGLAS Group

Starting over 100 years ago as a local perfumery in Hamburg, it is now Europe's leading omnichannel provider for premium beauty – with four strong brands: DOUGLAS, NOCIBÉ, parfumdreams, and Niche Beauty. As an omnichannel provider, the DOUGLAS Group seamlessly connects online and in-store retail to offer customers a consistent and convenient shopping experience across all channels. At the DOUGLAS Group, customers can explore a diverse world of fragrances, color cosmetics, skincare, and exclusive brands – both online and in over 1,900 stores – along with a wide range of beauty services.

The “Let it Bloom” corporate strategy focuses on the consistent development of the omnichannel business model – always with the customer in mind. The goal is to establish itself as the leading platform for premium beauty in all markets: with the most diverse brand range, a seamless and service-oriented shopping experience across all channels, and an efficient operating model.

Douglas AG has also been listed on the Frankfurt Stock Exchange since spring 2024.

Want to learn more about the DOUGLAS Group? Then select the company for your video and immerse yourself in the world of beauty!

More about the DOUGLAS Group:
HiPP

HiPP is a leading manufacturer of organic baby food and one of Germany's best-known brands. Stefan Hipp is the fourth generation to run the family business and is continuing the tradition of a business model consistently focused on ecological, economic, and social sustainability with an eye to the future. The history of HiPP began in 1899, when Joseph Hipp first produced rusks for children and sold them in his bakery in Pfaffenhofen. In 1932, his son Georg began industrial production of baby food. Since 1956, raw materials for this have been grown on organically farmed land. In the following decades, especially under the leadership of Claus Hipp, HiPP developed into a pioneer in environmental, climate, and resource protection and a symbol of sustainable entrepreneurship. Today, the company employs over 3,000 people worldwide and sells its product portfolio of around 400 different items in the areas of baby and toddler nutrition, pregnancy and baby care, and tube feeding in 60 countries. 

Curious to learn more? Then choose HiPP and tell our story in your video.

More about HiPP:
HUGO BOSS

HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via hugoboss.com. With more than 18,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2024.

Want to learn more about us? Then select HUGO BOSS for your video!

More about HUGO BOSS:
Company 4

Founded in 1999 by Lufthansa Group employees, help alliance – since 2017 as a non-profit limited liability company under the umbrella of the Lufthansa Group – is engaged worldwide in giving young people access to education and enabling them to lead a self-determined life. Together with our volunteer project coordinators and our supporters we are committed to a self-determined future for disadvantaged people with personal conviction and passion.

More about Lufthansa help alliance
b@Svideochallenge - A BCG INITIATIVE
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