The b@s videochallenge starts its next round! The video competition by business@school, the educational initiative of Boston Consulting Group (BCG), connects business and digital know-how under the patronage of Elke Büdenbender, judge and wife of Germany’s Federal President Frank-Walter Steinmeier.

Students between 14 and 20 at all types of schools may choose one of four companies (Deichmann, DFL Deutsche Fußball Liga, Schaeffler, waterdrop) and analyze it using four questions and then present their results in four-minute videos.

Participants expand their business, digital, and creative skills, critically deal with information, and get to know entrepreneurship and businesses. All participants will receive a certificate of participation and, in addition, the best videos will be awarded with special experience prizes.

Participation is possible both in the classroom and remotely, including independently of school, and can be flexibly scheduled. The submission deadline is August 1.