4 questions | 4 minutes | 4 companies
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News / Kick off 2026

A new round of the video competition kicks off today! For the tenth time, students aged 14 to 20 from all types of schools have until October 1 to showcase their creativity as filmmakers and their expertise as economic analysts.

The spotlight is on 4 exciting partner companies to be analyzed in a compelling 4-minute video, addressing 4 key questions. This year’s partners: DOUGLAS Group, HiPP, HUGO BOSS and Miles & More.

Why participate? The b@s videochallenge is more than just a competition—it offers unique insights into the world of business and entrepreneurship:

  • Discover how businesses operate.
  • Collaborate and thrive in a digital environment.
  • Develop essential skills as part of a team.
  • Win unforgettable experiences with outstanding partner companies.

Challenge accepted? Take part now!

 

Download the b@s videochallenge postcard here(880.54 KB)
b@Svideochallenge - A BCG INITIATIVE
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