In the b@s videochallenge in 2022, Adrian, Bruno, David Alexander, and Konstantin from Sächsisches Landesgymnasium Sankt Afra zu Meißen won the Company Prize for their video about Deichmann. They redeemed their prize yesterday, a visit to the Deichmann headquarters in Essen with a look behind the scenes of Europe’s largest shoe retailer. The winning team met executive directors Samuel Deichmann and Alexander Bellin and got exclusive insights into areas such as digital innovations, omnichannel services, and purchasing.

Many thanks to the Deichmann team for their involvement in the videochallenge in 2022, and special thanks to Vanessa Dierig, Oliver Cantoria, and Markus Grün for the impressive day in Essen.