| b@s videochallenge

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The current competition round runs until October 1 2025!

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HOW IT WORKS

The project process: Answer four questions about one of our four companies in a creative video produced by you yourself or in a team.

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RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

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PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies, win one of three special prizes.

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Patronage

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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CERTIFICATE

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

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YOUR VIDEO IN 7 STEPS

You can submit your video between January 1 and October 1. We will explain to you in seven simple steps what you have to keep in mind.

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4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends.

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EXCLUSIVE Q&A SESSION

Get first-hand information in an exclusive Q&A session with the companies.

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BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business.

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FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and October 1.

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BENEFITS FOR YOU

Organize an innovative form of a project: future-oriented and together with high-profile companies, with all the materials you’ll need.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

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PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

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RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

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KNOWLEDGE & DOWNLOADS

Information and exercises on the topics of video production, economic basics, methodological competence, and the use of AI.

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4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

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EXCLUSIVE Q&A SESSION

All students have the chance to get first-hand information in exclusive Q&A sessions with the companies.

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Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

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Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and October 1.

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Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

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PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

Learn more

PATRONAGE

Elke Büdenbender, judge and wife of the Federal President Frank-Walter Steinmeier, is patron of the b@s videochallenge.

Learn more

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages can be found here.

Learn more

THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and October 1. The following seven steps explain what participants have to observe.

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4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

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EXCLUSIVE Q&A SESSION

All students have the chance to get first-hand information in exclusive Q&A sessions with the companies.

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Each of the companies will give an online Q&A session at which you can get answers to all your questions via ZOOM. All participating students who have completed the registration process will be sent the links via message and e-mail.

For all student who were unable to attend the sessions, notes will be published.

Mammut, Monday 31 March 2025, 4-5 pm
Many thanks to Sabrina Grendelmeier, Susanne Leutner, Magnus Raström and Michael Müller for the exciting insights into the Mammut Sports Group. You missed the Q&A-Session with the experts? Find some of the discussed topics in short form with further links here:

Sustainability
Mammut is pursuing various sustainability initiatives, including the Mammut LOOPINSULATION project, in which synthetic insulation materials for products are produced from production residues from rope production. In collaboration with organizations such as Bluesign, Mammut ensures that the negative environmental impacts of the entire value chain are minimized. The focus is on recycled materials, minimizing waste and optimizing packaging. Mammut attaches particular importance to the longevity, reparability and guarantee of the products. Some products are manufactured in Europe, but the majority of technical clothing is produced in Vietnam for certification and cost reasons.
https://www.mammut.com/us/en/mammut-loopinsulation https://www.mammut.com/us/en/support/sustainability
https://www.bluesign.com/
https://www.fairwear.org/

(Influencer) Marketing & Cooperation
The Mammut brand is strongly positioned in the German-speaking countries as well as in China, Japan and North America. In order to strengthen the brand in a targeted manner, Mammut enters into strategic partnerships with (extreme) athletes. The company does not see itself as a streetwear brand, but as a provider of high-quality outdoor products. Accordingly, Mammut selects potential partnerships in a targeted and strategic manner.
For example, working with Hard Is Easy
https://www.youtube.com/playlist?list=PL5FEOhiQGSo9-oU82l5-a3o-rJufzLQRK
Overview of collaboration athletes:
https://www.mammut.com/ch/de/our-athletes
Example: Sponsoring Adam Ondra:
https://www.youtube.com/watch?v=2ouzIfyVylo
Cooperation with companies:
Mammut Sports Group AG (Suunto)
Mammut Sports Group AG (Nespresso)

Testing & Quality Control
For product testing, Mammut uses laboratory-supported tests with special machines as well as outdoor tests by experienced mountain guides and athletes. In Seon, Switzerland, machines are available that test ropes and other equipment in various ways. For clothing, machines are used to measure abrasion resistance and water resistance. Additional practical tests by ski guides enable a realistic assessment of durability. Of course, all safety products such as climbing equipment must follow different standards.
Example: Internal abrasion test ropes
https://www.youtube.com/watch?v=quB-KEsqJNU
Insight into the material tests:
https://youtu.be/BSJbb-lsyKo

Product Innovations & Ideas
Experimentation plays a central role in product development at Mammut and opens up scope for new solutions. Lightweight ropes and inflatable crash pads are among Mammut's innovative development tests, which have not yet made it into mass production and later onto the market.
Example of discontinued Urban Apparel series:
https://www.altitude-sports.com/a/blog/mammut-delta-x/
Example of how Mammut managed to develop a rope that is more resistant to cuts:
https://www.youtube.com/watch?v=x3PMT6K0_Gg

Additional sources for insights
Mammut Newsroom: https://mammut.prezly.com/de
Mammut on LinkedIn: https://www.linkedin.com/company/mammut-sports-group-ag/
Mammut Store Finder: https://www.mammut.com/de/de/store-finder
Newsletter registration: https://www.mammut.com/de/de/newsletter
Mammut on Instagram: Mammut (@Mammut) • Instagram Photos and Videos
Vorwerk, Tuesday 1 April 2025, 4-5 pm
Many thanks to Sandra Krieger for the exciting insights into the Vorwerk Group. You missed the Q&A-Session with the expert? Find some of the discussed topics in short form with further links here:

Values
Innovation, quality and the human factor are at the heart of Vorwerk's corporate culture. The direct sales company focuses on continuous product development and compliance with high standards. The well-being of the employees and the social commitment to local institutions – for example through donations and sponsorship – are also of great importance at Vorwerk.

Direct sales and community
As a direct sales company, Vorwerk focuses on personal advice and direct customer relationships. The consultants play a central role in this process: They present products in direct exchange, advise on an individual basis and pass on valuable feedback to the company. This close connection between product, consulting and customer feedback creates a high level of trust and customer proximity. The direct sales model results in clear structures: Consultants work for Vorwerk worldwide as self-employed (in more than 60 countries). The Vorwerk Group has an international presence and, in addition to its headquarters in Wuppertal, comprises various subsidiaries in Europe, Asia and North America. Each company is linked to the overall corporate strategy but operates independently in its respective market.

Sponsorship and diversification
The partnership with the DFB women's national football team falls under the sponsorship of donations. Vorwerk provides financial support in exchange for advertising opportunities such as logo placement on jerseys or perimeter advertising. Partners are targeted to align with the company's content priorities. For product diversification, Vorwerk monitors market developments and maintains its own department for strategic implementation (for example for acquisitions).
DFB Women's Football Sponsorship: https://www.vorwerk.com/de/de/c/home/landingpages/dfb?srsltid=AfmBOop54wdSvJMIjs4fTbAF18iTrjSbkX_FyR3SOhU0ZnhjdUKcpUSl

Products and Services
With Nexaro, Vorwerk has introduced a new product in the industrial sector. At the same time, the production of unprofitable projects such as Twercs has been stopped in the past. The company's own akf bank focuses on financing in the areas of SMEs, agriculture, automotive and energy.

Artificial intelligence and customer-relevant feedback
AI elements are increasingly being integrated into Vorwerk products, especially with the new Thermomix TM7. Future features include voice control of the product. The software of the device is also continuously being developed. In the production process, the company uses automation, for example robots to support assembly tasks. For the development of new recipes, local recipe developers analyze trends in the respective markets. Feedback from consultants is also used to ensure customer-oriented and relevant content.

Additional sources for insights
Vorwerk Ventures: https://vorwerkventures.com/
AKF Bank: https://www.akf.de/
Annual Report 2023: https://geschaeftsberichte.vorwerk.de/2023/
LinkedIn: https://www.linkedin.com/company/vorwerk-&-co--kg
KION Group, Wednesday 2 April, 4-5 pm
Many thanks to Johanna Wachner, Caroline Winkes and Felix Flint for the exciting insights into the KION Group. You missed the Q&A-Session with the experts? Find some of the discussed topics in short form with further links here:

Artificial intelligence
Artificial intelligence plays a central role at the KION Group – both in products and services as well as in internal processes. Automation has been used long before the current gene AI trend, especially in the logistics sector. Today, the KION Group uses AI-based solutions such as digital twins and autonomous robot systems to optimize supply chains. At the same time, employees also have access to generative AI tools to support workflows and make them more efficient.
https://www.kiongroup.com/en/News-Stories/Stories/Digitalization/KION-Teams-with-NVIDIA-and-Accenture-to-Optimize-Supply-Chains-with-AI-Powered-Robots-and-Digital-Twins.html?storyid=55296

Sustainability
Sustainability is a central issue for the KION Group. The majority of vehicles and solutions have been fully electric for decades – 80% of the products are optionally even available with fuel cell drive. The company thus takes a pioneering role. Supply chain optimization also helps reduce emissions and make resource use more efficient.
https://www.kiongroup.com/en/About-us/Sustainability/

Values and work culture
The KION Group's corporate culture is shaped by the four values of integrity, cooperation, courage and efficiency. Collaboration is understood as one of the most important values and is firmly anchored in everyday interaction across different professional groups – from development to logistics. The range of occupations at KION is wide: A particularly impressive example is the deployment of drone pilots who inspect warehouses using drone technology.

Corporate structure and brands
The KION Group is an international group with various subsidiaries and brands – including well-known names such as STILL and Linde Material Handling. In addition to the production of industrial trucks such as forklifts and warehouse equipment, the company offers comprehensive logistics solutions as a complete package, including services, software and automation technology. The ownership structure of the brands can appear complex – they are part of the KION Group and operate under the umbrella of the Group strategy. A look at the company presentation can be revealing:
https://www.kiongroup.com/en/About-us/KION-at-a-glance/Corporate-Presentation/KION-Group-Corporate-Presentation.pdf

Market environment
In the competition, the KION Group is one of the leading suppliers of intralogistics solutions worldwide. One of the main competitors is Jungheinrich.

Additional sources for insights
Annual Report 2024: https://reports.kiongroup.com/2024/ar/
Lufthansa help alliance, Tuesday 8 April, 4-5 pm
Many thanks to Milena Mai and Amelie Schwierholz for the exciting insights into the help alliance. You missed the Q&A-Session with the experts? Find some of the discussed topics in short form with further links here:

History, business form and responsibility
The help alliance was founded more than 25 years ago by committed employees of Lufthansa. Originally organized as a registered association (e.V.), it was later transferred to a non-profit GmbH (gGmbH). This step enabled the organization to employ not only volunteers but also permanent employees – currently the core team consists of around ten full-time employees.
As part of the Lufthansa Group, the help alliance plays an important role in the Group's social responsibility. In addition to Lufthansa itself, other airlines of the group are also involved. The initiative represents the commitment of large companies to provide social impact and to create structures that enable long-term engagement.
https://www.helpalliance.org/25-jahre-help-alliance/

Locations and projects
Today, the help alliance is a subsidiary of the Lufthansa Group and focuses mainly on projects in the areas of education, training and job creation – especially at the international locations of the Lufthansa Group. In addition, climate and environmental protection also play an important role in some projects, for example in the context of sustainable education and regional development. The Organization contributes to the achievement of several United Nations Sustainable Development Goals (SDGs), in particular in the areas of quality education (SDG 4) and decent work and economic growth (SDG 8)
Among the successes are the establishment of schools, some of which are being continued by local governments, the development of curricula for children with autism, and the creation of sustainable sources of income for local beneficiaries.
A special feature is that the Lufthansa Group covers all administrative costs. As a result, 100% of the donations go directly to the projects. Employees of the company can volunteer and submit their own project proposals, which strengthens their personal commitment to the company's social commitment.
https://sdgs.un.org/goals

Transparency, marketing and visibility
As a non-profit organization with donation financing, the help alliance is committed to transparent reporting. This includes, among other things, the publication of an annual report. In communication, the organization uses its own channels, especially social media, to draw attention to project work and achievements. A special highlight in the field of visibility are two help alliance aircraft - one at Edelweiss Air and one at Lufthansa. Both are covered with the lettering 'help alliance' and many 'helping hands' – a strong sign of the social commitment within the Lufthansa Group.
https://www.helpalliance.org/help-alliance-bekommt-mit-edelweiss-fluegel/
Lufthansa Airbus takes off with "Helping Hands" special stickers - help alliance

Additional sources for insights
Instagram channel: https://www.instagram.com/help_alliance/

4 QUESTIONS | 4 MINUTES

4 Companies

These companies can be analyzed in this year's videochallenge.

Mammut

Mammut was founded in Switzerland in 1862. What once began as a small rope-manufacturer has developed into a leading outdoor equipment company. Today, Mammut is a global company with locations in Japan, China, North America and Europe. Their mission is to inspire people and enable them to experience the mountains on their own. With their high-quality outdoor products, they accompany outdoor enthusiasts safely and sustainably on their adventures.

Find out more about the exciting company by choosing Mammut for your video!

Dr. Heiko Schaefer, CEO of Mammut, recently gave an insightful interview at the World Economic Forum Annual Meeting 2025. Watch it here and learn great facts for your analysis.

More about Mammut:

Vorwerk

Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® kitchen appliance, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in 61 countries.

More about Vorwerk:

KION Group

Have you ever wondered what products like your toothbrush, your school backpack or your sneakers have in common? They are all products that have come into contact with our products at some point.

We – that's the KION Group. We are one of the world's leading providers of forklift trucks and warehouse equipment, as well as supply chain solutions. Our brands include the forklift truck brands Linde Material Handling, STILL and Baoli, as well as the supply chain solutions brand Dematic. In more than 100 countries, our solutions ensure the smooth flow of materials and information in customers’ warehouses, production plants, and distribution centers.

Want to learn more about us? Then select KION for your video!

More about KION Group:

Lufthansa help alliance

Founded in 1999 by Lufthansa Group employees, help alliance – since 2017 as a non-profit limited liability company under the umbrella of the Lufthansa Group – is engaged worldwide in giving young people access to education and enabling them to lead a self-determined life. Together with our volunteer project coordinators and our supporters we are committed to a self-determined future for disadvantaged people with personal conviction and passion.

More about Lufthansa help alliance

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4 Companies